Are you thinking about making use of display ads to promote your company? If yes, what format should you pick, either static or animated? This article will review the advantages and disadvantages of each type of format to help you make an informed choice about the type of advertising best fits your company. Remember that the suggestions in this article might alter based on the trends in 2022! Therefore, conduct your research before deciding on the best format for your ad. Thank you for taking the time to read!
With the growing need for advertising that draws the attention of your eyes, Google is enabling marketers to increase awareness, gain consideration and gain conversion with ads that include an image as well as a text. This is where the most effective advertising format for driving forward, Responsive Ads, can help you create a more significant, more modern, and attractive ad style that shows the advertiser’s text or images, as well as the logo of their choice. This gives you complete control of the ad’s design. Before, Google would match any photos from your site, and the result would be altered.
The most recommended type of ad to drive action is the responsive display format for ads. This article outlines the basic principles of responsive display ads, their advantages, and the best way to implement them efficiently.
What is responsive display advertising?
The responsive ad format allows users to upload different variations of the advertisement and choose the best one to display to users based on the device or platform employed. For example, Google Display Network allows users to create an ad for display by uploading up to fifteen images and up to five logos while using headlines that are less than thirty characters (ranging between 1 and 5 max headlines) and one to five descriptions of the advertisement with not more than 90 words each.
Benefits of Responsive Advertising
Receptive ads use AI to improve content for various platforms to get the most effective outcomes. Google utilizes AI to find the most appropriate mix of text, images, logos, and headlines.
Furthermore, the responsive display ads will help you save time. You won’t have to make ads for different platforms manually. Google handles this quickly.
According to Google, advertisers get 10 percent more conversions if they utilize multiple inputs instead of just one asset set.
Additionally, responsive ads can reach a broader audience because Google shows them across multiple platforms, which can increase brand recognition.
In addition, Google allows you to evaluate the effectiveness of every component of a responsive advertisement and then improve the results. For example, if your headline isn’t working well, you could use this data to create more compelling headlines for future advertisements.
The Most Effective Formats for Ads to Make Use of
The typical click-through rate (CTR) used for display ads is .06 Percent, but we have seen that many smaller publications are far better than this. Advertisers are working with independent online publications to profit from the publishers’ close relationships with their readers and the communities they serve.
Independent publishers also enjoy the same degree of autonomy on their websites that larger publishers don’t. This permits them to perform different things with their sites to create a more effective advertising product and encourage actions.
Image Ads
As their title suggests, image ads are comprised of images that display your company’s information. They also redirect users to your site when they click them.
Images ads can be put anywhere on the web and within the display network. Image ads may be of various sizes. The size of an image advertisement is not the same for everyone. It will be suitable for every digital area.
The larger the image ad is, the more expensive it will cost. Therefore, smaller-sized ads are more effective in making conversions.
Images ad sizes can be found in large and medium rectangles leaderboard, the giant skyscraper. Medium-sized rectangles for image ads use the maximum space, cost less, and communicate the message.
Leaderboard advertisements are displayed in the middle of the page. They can be very effective in increasing your brand’s visibility since you will be the first to see them when you arrive on an internet page.
Video Ads
It’s no doubt that videos are taking the advertising market to the forefront. They’re a result of their visual appearance that appears sophisticated and has more details that go beyond the images and text ad formats.
Video ads are seen on social media platforms and Google’s streaming website, YouTube. If YouTube has more than 2 billion people per month, It’s not a surprise that it’s an effective tool for those who wish to experience a flurry of conversions and clicks generated by videos.
What format of ad is best to increase awareness?
Image ads are a great way of increasing awareness as they can grab the attention span of the targeted audience and deliver a compelling message quickly. Images ads are accessible via the Google Display Network and can be designed within Google Ads.
To create an image-based ad, choosing an image pertinent to your business and your target viewers is essential. The picture you select must be high-quality and capable of being distinctive in a busy area. Alongside the image, it is also necessary to write an introduction and a headline for your advertisement. The headline and description must be concise and clear and convey the purpose of your advertising.
Conclusion
So, what’s the most effective ad design for your business? It all depends on the goals you have set. Direct response or click-through ad might be a better choice if you want immediate action. If you’re looking to increase awareness for your product or brand, then an awareness or branding ad could be more effective. Remember that there are a variety of kinds of ads in each category. Therefore, it’s essential to research and test various formats to determine which works best for your needs.
This article should have provided a great start to learning about the most well-known Google Display Ads formats. Post your feedback in the box below, and we’ll let you know what kind of advertisement is most effective for your company!